5 Important Social Media Trends Your Business Needs to Consider

Trying to improve your online presence?

Are you making the most of your social media profiles?

As part of your digital marketing strategy, using the latest social media trends can help you to stay ahead of the competition and connect with your customers in new and effective ways. If you’re trying to promote your business online, it’s crucial that you don’t neglect your social media profiles. 

Below we’ll give you our list of the top social media trends you need to consider making use of in the rest of 2020.

1. Instant Content and Stories

One of the biggest social media trends lately is the use of instant content. This comes in many forms but “stories” and live streaming are some of the most common. These features allow you to connect to an audience instantly during the moment.

In the past, many businesses have planned out every social media post in excruciating detail long before it actually posts. Lately, however, trends are moving away from this into real-time and live content that attracts attention instantly.

Make sure you’re making use of some of these instant and time-sensitive posting features if you want to connect better with your social media audience.

2. Social Advertising

Social advertising is more important than ever and businesses who have neglected it in the past will have no choice but to get with the program. Social ads are one of the best ways to reach consumers online and in many ways are better than using Google ads.

Facebook ads, Instagram ads, Pinterest ads, and other social advertising platforms will become even more trendy as businesses start to learn the true power of these platforms and their unique targeting abilities.

3. Influencer Marketing

More and more businesses are starting to work with online influences and micro-influencers to improve their brand awareness and to get new customers. Influencer marketing has never been more popular.

While celebrity endorsements have been common for a long time, these days, smaller celebrities on Instagram, Youtube, and other social media sites are working with businesses.

This type of marketing can be highly effective for advertising if done right, so 2020 may be the year to try some influencer marketing yourself.

4. New Types of Video Content

It should come as no surprise by now that videos are a great way to get new customers online. However, as part of this, it’s important to realize that there are more types of videos than ever for businesses to make use of to connect with their audience.

Live streaming, VR videos, and other types of advanced video content can all be helpful for more successfully connecting with customers in 2020.

5. AI Chatbots

AI chatbots are becoming very popular these days as well and can do a great job of interacting with customers on social media.

Chatbots can perform many tasks such as providing customer service and support, helping visitors find products, or helping customers learn more about your business. Chatbots can even help to set up appointments for your business through smart AI conversations.

Chatbots are definitely a trend you’ll want to try to get the most out of on your Facebook page and other social media sites in 2020.

Making the Most of These Social Media Trends

There are a lot of social media trends out there, and while many will come and go, the trends above are pretty likely to be around for a while. Make sure you start adopting some of these trends for use in your digital marketing campaigns if you want to get results for your business online.

Ready to take your marketing strategy to the next level? Contact us today to learn more about what we can do for you.