7 Easy Ways to Increase Traffic to Your Website

Where are all of the visitors?

They’re out there, but it’s up to you to find them. It’s not as difficult as finding a needle in a haystack. The Internet is used every hour of every day, it’s just a matter of taking the right approach for people to discover your brand.

There are many DIY, cost-effective methods to achieve this. Keep reading for seven ways on how to drive traffic to your website.

1. Freshen Up Your Site

Before you spend time on ways to increase traffic to your website, give it an overview. Is it visually appealing? Are there areas you can improve on? Ask for input.

Getting people to your website is half the battle, but if it’s dull or harsh on the eyes then your audience likely won’t return. Use clean graphics and match colors to strengthen your site’s layout.

2. Post On Social Media

Most of your target audience is on social media and you should be joining them. Sites like Twitter and Facebook are great for promoting content to link back to your website. Better yet, create hashtags to give your posts originality.

Another benefit of social media is most sites offer analytic traffic reporting. This can help identify which posts are more click-worthy than others when coming up with ideas.

3. Advertise Digitally

Somewhere out there in the world wide web your target audience is in need of your product. Digital advertising is an expansive way of steering them to your site over the competition.

Mobile phones alone are a great way to increase website traffic. Over one-fourth of the world’s population has a smartphone, making it easier to reach ideal consumers who are always on the go.

4. Add Landing Pages

Once your social media accounts and advertising campaigns are flourishing, add landing pages to your website. This is perfect for unique content or promotions as opposed to driving people to just your homepage.

Make sure landing pages match the rest of your website so people recognize your brand. Also, provide links for visitors to navigate to other pages so they don’t get lost and exit.

5. Create a Blog Section

How often are you posting on your blog section, or do you even post at all? It’s never too late to add a blog to your website. This is a great way to engage site visitors and can be used for linking in social media posts.

The key is frequency. A dinky blog section with the most recent post from three months ago won’t entice visitors. A weekly article series, however, will build an audience and consistently drive traffic to your website.

6. Expand Your Web Presence

Growing an online brand isn’t limited to just your website. Take advantage of the Internet’s vastness. Post content or answers on sites like Reddit and Quora for people to discover your website.

Offer to write guest posts on other sites about topics relating to your products and services. Return the favor, too, by adding more engaging blog posts to your website.

7. Invest in SEO

While your goal is to get as many people to your website as possible, it’s more important to focus on quality over quantity. There are numerous ways someone can come across your site, but you want genuine, interested visitors.

Search engine optimization (SEO) is a great method for improving your web presence. It involves enhancing your website and increasing its frequency on popular search engines like Google.

Understanding How To Drive Traffic To Your Website

Ultimately, the best way on how to drive traffic to your website is by producing an engaging product. If you put forth the effort in convincing people to visit your site make sure they’ll be satisfied.

What good is having more people visit your website if they don’t stay? Keep it sleek and up to date. Websites with unappealing graphics and stale content will have people clicking faster to exit than they clicked to check it out.

Have you hit a dead end with your website and are looking for new ideas? Check out the services we offer to see how we can assist.