The Building Blocks of Brands: How to Build Your Brand

If you’ve spent much time looking into ways to market your company, chances are you’ve come across the words “brand” or “branding” quite a bit. So what exactly is a brand, and how can you create a branding strategy?

A brand is simply a collection of defining features and characteristics that sets a business apart from its competitors. The most common examples of branding include logos, slogans, and taglines.

If you don’t already have a brand, you’re missing out on an essential way to interact with your customer base, earn their trust, and improve your sales.

If you’re wondering how to build your brand, keep reading. We’ll walk you through some of the most important steps.

1. Define Your Target Audience

So much of branding requires an understanding of your audience. Once you’ve decided what your business stands for, it’s time to learn who buys your products or services, why, and how you can reach them.

Admittedly, this isn’t something most businesses can do in-house. Many companies instead choose to hire market researchers, who collect data on a company’s industry, as well as competitors.

But data doesn’t elicit an emotional response. You’ll need to turn those figures into something tangible by creating a customer persona.

Use these findings to create a complete picture of the idealized customer. You’ll want to include features like their income, education, online habits, and shopping preferences.

Once you have this down, you now have a more tangible marketing goal — to reach this fictional customer built on very real data.

2. Be Authentic

Understanding your audience in and of itself isn’t enough to reach them. If your marketing comes across as phony or disingenuous, you’ll run the risk of isolating your audience and losing their trust.

Define your company’s values and use those values to create helpful, fun, tangible content.

Don’t shy away from personality, either. 86% of consumers say that authenticity is a major factor in deciding which brands they support.

3. Focus on Building Relationships

The word “relationship” may seem a little odd in this context. But remember that building a brand is all about personality and humanizing your company.

With authentic marketing comes more customer trust. Now, it’s time to foster that trust and grow your relationship with your audience. In fact, this is the most fun part of branding.

Start interacting with your audience as much as possible. Break down the communication barriers and let them start seeing the fun side of your company.

Social media is a great place to start. Post fun, engaging content that’s likely to resonate with your customers. When they respond, respond right back!

4. Keep Your Branding Consistent

The most important part of building a brand is consistency. If you take a more serious tone on your blog but your Facebook page is full of memes, customers are going to get confused.

Make sure that your brand’s voice remains steady across every marketing channel.

How to Build Your Brand: Final Thoughts

These are just a few great tips on how to build your brand and maximize the efficiency of your marketing campaign. Admittedly, brand building is a lot of work, so be diligent.

And if you’d like some help from the pros, remember that we’re here to help. Contact us today and let us help you build your company’s brand.