Marketing Apps Used by Today’s Top Marketers

Having a good service or product is just one part of running a business. The other part of the equation is good marketing.

Of course, you can hire a marketing and branding agency to assist you with this, but there are some steps you can take on your own as well. For instance, you can take advantage of technology and download some helpful apps onto your phone or computer.

In this article, we’ll give you some of the must-have marketing apps used by today’s top marketers. Take a page from them to boost your business.

Buffer

If you use social media for your business, it can be time-consuming to try and manage every single account on your own. And maybe you don’t have the budget to hire a social media manager for now.

If that’s the case, then you’ll want to download Buffer. This app lets you schedule posts to social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest. You can even use the browser extension function so you can easily add any interesting content you find to your posts.

The best thing about Buffer is you can link up to 3 social media accounts with the free version. If you need to manage more accounts, then plans start at just $15 a month. Not only do the paid plans allow you to add more accounts, but it lets you schedule more posts too.

Feedly

For those of you who are trying to position yourselves as industry leaders, having quality content to share is key. But you may not have lots of free time to Google and look for articles that are shareworthy.

Download Feedly and it’ll do the work for you. You can subscribe to RSS feeds and easily see interesting content. If anything catches your eye, you can then share it directly to your social media accounts.

Feedly is a free app, so you won’t have to worry about extra bills.

Canva

Do you have a business where you rely heavily on images for your social media posts? Then you’ll want to download Canva.

You won’t have to painstakingly make images that take up a good portion of your time. Instead, you can easily create professional images from Canva’s many templates, all from your smartphone. Or, you can make one on your own if you have the skills.

Canva also has a huge library of graphics you can choose to create your social media images with. Once you’re done, all you have to do is tap on “share” for whatever platform you desire.

This app is also free to download. This means you can conjure up some great social media images without having to spend a dime.

Quik

Is your business more focused on videos than images? Then download Quik instead.

This amazing app allows you to not only record videos but also edit and post them as well. What makes this program unique is that it’ll scan your recorded videos for the highlights and clip them automatically for you.

Since this app is made by GoPro, it’s fully compatible with yours if you have one. It’s completely free, so you can make quality videos without having to spend a filmmaker’s budget on them.

Userback

As a marketer, there is a good chance that website design and customer feedback form an integral part of your role.

While these activities are really important, they can also be very time-consuming. Particularly when you’re relying on back-and-forth emails with designers and customers to handle the feedback process.

That’s where website feedback tools like Userback come in really handy. With Userback, you can easily add a feedback widget to your website and collect visual feedback with video and annotated screenshots.

It’s a huge time-saver and an excellent value at just $19 per month.

Mention

An important part of marketing is social listening. Yes, you need to make interesting and engaging posts, but sometimes, they may not have the best responses.

You want to have the ability to know immediately when there’s bad sentiment for anything you post. That way, you can quickly handle it before it becomes out of hand and your brand becomes the next biggest meme.

On the other hand, you want to know when there’s good sentiment as well. If people are responding well to what you’re saying, you can retweet or repost those messages to create a stronger brand image.

Either way, social listening is an important marketing strategy you shouldn’t ignore. While Mention doesn’t have a free version, it’s pretty affordable at $29 per month. You’ll get 3,000 mentions and 2 alerts.

Google Analytics

In addition to social listening, you also need to take a look at your metrics. Once you’ve put your marketing messages out there, checking to see if they’re effective is crucial.

With Google Analytics, you can check on your website traffic. Through the easy-to-read graphs, you can figure out what’s working and what’s not for your site. You can then tweak and check again; this process will allow you to optimize your brand’s website to be as attractive as it can be to your prospective customers.

Google Analytics is available free of charge for small businesses. However, if you want more a powerful analytics program for a large business, you can pay to use Google Analytics 360.

Grammarly

If grammar and spelling aren’t your strong points, then these may be your downfall. An important part of keeping your corporate image solid is being impeccable with both.

Get some much-needed help by downloading Grammarly. This program is available both as a computer add-on and phone app.

With either version, they catch mistakes and tell you why they’re wrong. So not only can you see your errors, but you can learn from them too.

There’s both a free and paid version, but the free version should be good enough to catch any major grammar and spelling mistakes.

Download These Marketing Apps to Reach Your Target Audience Better

By downloading marketing apps that apply to your business, you can see a sharp increase in your outreach to your desired customers. Not only that, but you can also make life easier for yourself.

Many of these apps consolidate multiple tasks into one program, which will save you a lot of time. For smaller businesses, this can be highly valuable if you’re the only person managing a number of responsibilities. And the best thing is – many of these programs are cheap (if not free).

If you would rather pass this and receive professional help with your marketing and branding, contact us, we’re here and would love to help.