Why Your Business Needs a Mobile-Friendly Website

by Aug 11, 2020Digital Marketing, MarTech

Almost 50% of all traffic comes from mobile users. It shows how many people are using mobile devices to search or buy something. 

Not everyone logs into their desktop at home and decides to search for something. Mobile makes things easier when it comes to searching or buying something on the web. 

With nearly 50% of all traffic from mobile users, it’s more important than ever that your business be a mobile-friendly website. If your website isn’t, it could be hurting your sales. It could be hurting how many leads you generate in a month. 

If you’re unsure if your business needs a website to revamp to make it more mobile-friendly, then check out our article that highlights reasons your business needs a mobile-friendly website.

It Shows Your Business Is Adapting

One of the benefits of making your website more mobile-friendly is that it shows your business is adapting. You are adapting to a younger generation of users. 

It shows how your brand is changing and adapting to technology.

A mobile-friendly website also adds to the user experience. With more people searching on mobile, it’s more important than ever to offer a user experience that caters to your target market.

On the contrary, if your website isn’t adapting and becoming mobile-friendly, it could give your competitors an edge. Your competitors could have a terrible mobile-friendly website, but at least they have one, which gives them the upper hand. 

Having a mobile-friendly website also helps you build your brand. You are showing your target market what your brand has to offer on mobile. You are also giving your target market another easy way to access you. 

By being mobile-friendly, your target market can have another way to contact you or look at your website instead of visiting your competitor’s site. 

The best thing about Buffer is you can link up to 3 social media accounts with the free version. If you need to manage more accounts, then plans start at just $15 a month. Not only do the paid plans allow you to add more accounts, but it lets you schedule more posts too.

Your Business Will Rank Higher

If you want to generate more traffic and more leads to your website, you need to listen to what Google does. 

Google will often rank your website higher if it’s mobile-friendly. They want people to have a good user experience and that often comes if a business has a mobile-friendly website. 

You want people to find your website faster if they are searching on their mobile device, which is why it’s important to have your website optimized for mobile searches.

In addition, your SEO website is optimized better. Google wants your site to be SEO optimized on a desktop and on mobile searches. If you can do that, it will help your business rank higher.

More Leads & More Sales

When your website is mobile-friendly, you’ll be able to generate more leads and more sales.  Remember, if 50% of traffic comes from mobile devices, that means you could be generating twice as many leads if your website is mobile-friendly. That means making sure your website is easily accessible on mobile if someone were reading a blog article or watching a video.

You Can Advertise on Mobile

If your business decides to run Facebook ads that lead to your website, you will need to make sure your website is mobile-friendly.  You could have the greatest Facebook ads with the greatest offer, but if someone lands on your mobile website and it’s not optimized, it can make them leave.  Having a mobile-friendly website means you have more opportunities to advertise on mobile. You have more opportunities to show your business to more people.

Faster Download Speed

Making your website mobile-friendly also offers users faster download speed. It means your website is more accessible to users. 

You can make your mobile-website faster by creating a smoother user experience. That means keeping the design simple instead of trying to overload someone with graphics and information. 

If you want help with increasing your mobile website’s speed and improving the user experience on mobile, you can check out our digital marketing strategies on our website.

Your Brand’s Identity Is More Noticeable

Your brand is the story you tell your customers. That story should be present on mobile searches when someone finds your business.  You want someone to understand your business and how you can help them. You want them to trust your brand and feel the authenticity of it.  Creating a mobile-friendly website also builds this trust. It builds trust by showing people what you can offer on mobile. You want the customer’s experience to be seamless. For example, if someone finds your website and they spark interest, it’s the first step of awareness before they make a purchasing decision.  Having a mobile-friendly website gives you brand credibility by creating more awareness. There are fewer flaws in the user experience.  Overall, these benefits can help your business boom more than ever. It’s up to you if you want to generate more leads with a mobile-friendly website.

Now You Know The Benefits of Creating a Mobile-Friendly Website

Creating a mobile-friendly website offers a lot more to your target audience. It not only shows your business is adapting, but it also shows the authority of your brand. It shows how your business is more valuable than your competitors. 

In addition, creating a mobile-friendly website offers your business more traffic, which produces more leads and more sales. With more and more people searching on mobile, it’s more important than ever to make your website mobile-friendly because it can help your business profit more. 

If you want to see how we can help your business become mobile-friendly, you can contact us here.

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