5 Must-Have Digital Marketing Software Apps to Succeed in 2020

It doesn’t matter what kind of market you’re in — succeeding in it takes more than hard work and skill. Staying ahead of your competition means staying agile and lean. Your company must always be ready to take on new things. And as new challenges arise in the market, your company must learn new tools.

One of the most important tools in any company’s repertoire is its digital marketing software. Many years ago, marketing was about taking out ad space and putting up billboards to attract customers and clients. Now, companies must compete in a vicious, virtual arena for those same clients.

And without the right tools, it’s easy to lose clients in the digital market. If you don’t have the software to measure metrics and identify trends, you’ll never be able to capitalize on marketing opportunities when they present themselves. And if you don’t have tools that enable your team to work together, wherever they are, your competition will speed past you.

That’s why you need the best digital marketing software — to beat your competition. Success means staying ahead, and the right software will help you do that. To learn what software is right for you, keep reading below!

1. Collaboration is a Cornerstone of All Marketing

It is impossible for any single person to plan, prepare, execute, and analyze a marketing campaign. Not only is there too much data for an individual to handle, but they would also need to be a genius to read it. For example, you need an expert to tell if any specific content is attracting attention from an external trend or for its own quality.

Luckily, there is software that guarantees nobody will ever need to run a campaign by themselves. With apps like Trello, your entire team will be a click away. Collaboration apps do more than connect you on a video call.

Teams That Work Together, Succeed Together

The advantage of apps like Trello is its native environment for collaborating on work. These kinds of apps understand that for teams to work together and perform best, they need access to each other’s work. Trello displays all your team’s work and gives members the ability to discuss it in real-time.

It’s more than a Facetime call. Collaboration apps bring teams closer together, no matter where they are. That means your company’s marketing teams can work together to respond to events immediately and get projects done quicker!

2. Spark a Following With Adobe Spark

After planning a marketing campaign, you need to create the materials that will drive it. While marketing campaigns usually include a variety of materials, such as videos or articles, there is one kind of material that should be a part of any campaign. No matter what your campaign is focused on, it should have visual content.

Visual content is spread quicker and farther than any other kind of content. It performs best on platforms like Twitter or Instagram, since it’s easy to consume. People engage with visual content because it sends the same information a video or article would, but in a simple format.

That’s exactly what Adobe Spark is designed for — is creates simple visual content. With Adobe Spark, you can design your next digital brochure and flyer anywhere. Whether you’re at the office or on the bus, you can prepare a week’s worth of visuals for your social media channels.

Anyone Can Create Stunning Marketing Materials

The best part about Adobe Spark is that you don’t need to be a marketing expert to use it. Adobe understands that not everyone has the best eye for design, so they’ve made a tool that compensates. The app starts users out with a stunning template to be customized however you need.

By starting out with a template, you don’t need to spend hours trying to build something from scratch. Instead, you can change the way a template looks, add text or pictures, and you’ll be done in minutes. In the course of a day, anyone can create enough visual content for a whole campaign.

3. Salesforce Leads to Better Client Relationships

In some industries, companies work closely with clients to make sales. Marketing becomes less about convincing wide swaths of people to do business with your company. Instead, companies achieve more success when they target specific individuals.

And to do that, the marketing and sales teams need to get to know these specific individuals as if they were best friends. They need to know if they prefer talking on the phone, or if they prefer email. They should know what time of the day is best to reach out to them, and even what kind of lunch they prefer.

Salesforce helps you do that. The app automatically tracks all interactions with specific clients and builds profiles describing them. With those profiles, it won’t matter who reaches out to your client.

All of your employees will have access to the same information, and will be able to sell to them more effectively!

4. Be Content With Contently

Marketing has changed in the digital age, and companies need to work harder to be successful. Companies must appear as a thought leader for the industry to earn the respect of potential customers and clients. They must cultivate an effective brand to earn their trust.

That means companies must produce effective content and a lot of it. It can be difficult to track the performance of content. Luckily, there are apps to help with that.

Software like Contently helps you stay aware of your brand’s performance, and stay ahead of issues. It also helps you identify what kind of content generates leads so you can focus on producing other content similar to it. It helps your company strategize better in the chaotic, digital marketplace.

Good Marketing Takes Good Digital Marketing Software

Marketing has changed in recent years, as technology has developed and companies have moved online. To compete effectively now, you need digital marketing software that helps you stay ahead. You need software that keeps you aware of your own brand. You need tools that help your teams connect anywhere.

Most of all, you need people who know what they’re doing. And for that, we’re here. After looking at some of the work we’ve done for other companies, contact us to learn how we can help you succeed!