Understand Your Audience
You can’t decide how to market to your audience without understanding them.
It’s probably the most important part of your strategic marketing efforts. If you don’t know who to target with your marketing, you won’t succeed.
Baby boomers might be a little bit less Instagram-savvy than millennials, for instance. Location, gender, relationship status, interests—they can all impact on how you build your marketing plan.
Develop a detailed profile of your audience and from there, pick out interesting angles for you to target with your marketing.