Intelligent Technologies, Why Video is King & The Power of Personalization
In order for brands to make any of the above happen and stay ahead of trends in marketing, they will have to adopt intelligent technologies that help marketing teams make better, more informed decisions while also saving time and resources. “With the rise of AI technology, A/B testing will become a thing of the past. AI has powerful data collection and analysis capabilities, so marketers will no longer have to spend time testing theories and throwing spaghetti at the wall to see what sticks. AI is transforming the digital marketing space,” said Judin.
With the release of Instagram Reels and the explosive growth of TikTok, Open Lock Marketing expects to see a heightened focus on video content. More than email, online articles, or infographics, video format is how the majority of internet users prefer to consume content, and Open Lock Marketing says that video content continues to be king. In fact, more than 50% of consumers want to see videos from brands, according to a report from HubSpot Research.
Digital ads are also a big piece of the 2021 marketing puzzle. “What’s great about all the available digital technologies is that marketers can get hyper-specific with their audiences and create highly tailored ads that will outperform any generic message. This makes incorporating digital ads into your marketing strategy a no-brainer,” explained Judin.
Lastly, Open Lock Marketing predicts that low-code and no-code tools are gaining traction. Regardless of where you fall on the spectrum of ease-of-use vs. limited capabilities, these tools are here to stay and the numbers speak for themselves. According to a recent report from Gartner, low-code/no-code tools are predicted to make up 65% of all app development by 2024. These tools will continue empowering marketing teams to streamline their workflows and focus on continuous innovation without having to bog down and rely so heavily on IT teams. They’re a win-win for everyone involved.