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If you’re a business owner or a marketing professional, you understand the power and value of effective digital marketing tactics. But, of course, the digital landscape is vast and with that comes endless opportunities for marketing. It’s crucial to be strategic in your digital marketing plan, while simultaneously having an open mind. Be willing to experiment and explore many approaches. The following five tactics can guide you into the world of effective online marketing.
SEO, or search engine optimization, is a crucial aspect of digital marketing to nail if you want people to visit your website. You would think that building a website and having a domain is enough to get traction, right? Wrong.
There’s a lot of behind the scenes work to make sure your website pops up early in web searches. For instance, it’s important to have the right keywords featured on your site, post blogs, frequently update content and much more.
Consider hiring SEO experts to maintain website visibility and help your company stay ahead of the curve with SEO trends. If you’re curious about how your website currently stacks up, you can get a free one page audit here.
Moreso now than ever, customers want to know that a particular company cares about them and can relate to them on a personal level. That’s what content marketing is all about. Rally your marketing team together and consider how you can tell stories or appeal to your target audience in authentic, relatable and interesting ways. Let your creativity run wild. Here are just a few examples of the shapes content marketing can take: Giveaways, memes, podcasts, magazines, and online quizzes.
In the span of a few hours, think of how often you jump from your phone to your laptop, to your tablet, back to your phone and so on. And think of how annoying it is when the site you visited on your desktop doesn’t easily conform to your phone screen. That’s why it’s essential to be sure your website is functional across many devices. Not to mention, Americans are spending more time than ever, roughly 11 hours per day, interacting with various forms of media. Hire web designers to ensure that your audience has easy access to content, no matter the device they’re scrolling on.
Email marketing is a reliable and cost-effective way to reach customers. But it’s important to be precise in who you’re emailing and why. Channel your efforts by specifically designing emails for new customers, repeat customers and ones who haven’t given you business recently. You don’t want to generally message your entire customer base. The goal is to be intentional and interesting in your message. For additional email marketing tips, check out this helpful post.
Of course, social media is an integral part of the digital marketing game. But have you thought about reaching out to influencers to promote your product? Social media influencers wield a lot of power and can get your product seen by those you may not be reaching. And you don’t have to contact celebrities to endorse your product. There are countless people on Facebook, Instagram, and Twitter with thousands of followers who may not be celebrities, but can greatly impact your visibility. Influencers may feature your product or service for a fee, or expect free products in exchange for their posts.
Now that you’ve learned some digital marketing tactics, go after them! Leave room for trial and error, and press ahead with the ones that excite you the most. After all, marketing has to come from a genuine place that reflects your passion for your own business. Consumers are smart, they will respond to authenticity. Feel free to reach out to us to help with any of your digital marketing needs!