Mention
An important part of marketing is social listening. Yes, you need to make interesting and engaging posts, but sometimes, they may not have the best responses.
You want to have the ability to know immediately when there’s bad sentiment for anything you post. That way, you can quickly handle it before it becomes out of hand and your brand becomes the next biggest meme.
On the other hand, you want to know when there’s good sentiment as well. If people are responding well to what you’re saying, you can retweet or repost those messages to create a stronger brand image.
Either way, social listening is an important marketing strategy you shouldn’t ignore. While Mention doesn’t have a free version, it’s pretty affordable at $29 per month. You’ll get 3,000 mentions and 2 alerts.