2. Spark a Following With Adobe Spark
After planning a marketing campaign, you need to create the materials that will drive it. While marketing campaigns usually include a variety of materials, such as videos or articles, there is one kind of material that should be a part of any campaign. No matter what your campaign is focused on, it should have visual content.
Visual content is spread quicker and farther than any other kind of content. It performs best on platforms like Twitter or Instagram, since it’s easy to consume. People engage with visual content because it sends the same information a video or article would, but in a simple format.
That’s exactly what Adobe Spark is designed for — is creates simple visual content. With Adobe Spark, you can design your next digital brochure and flyer anywhere. Whether you’re at the office or on the bus, you can prepare a week’s worth of visuals for your social media channels.
Anyone Can Create Stunning Marketing Materials
The best part about Adobe Spark is that you don’t need to be a marketing expert to use it. Adobe understands that not everyone has the best eye for design, so they’ve made a tool that compensates. The app starts users out with a stunning template to be customized however you need.
By starting out with a template, you don’t need to spend hours trying to build something from scratch. Instead, you can change the way a template looks, add text or pictures, and you’ll be done in minutes. In the course of a day, anyone can create enough visual content for a whole campaign.