It Shows Your Business Is Adapting
One of the benefits of making your website more mobile-friendly is that it shows your business is adapting. You are adapting to a younger generation of users.
It shows how your brand is changing and adapting to technology.
A mobile-friendly website also adds to the user experience. With more people searching on mobile, it’s more important than ever to offer a user experience that caters to your target market.
On the contrary, if your website isn’t adapting and becoming mobile-friendly, it could give your competitors an edge. Your competitors could have a terrible mobile-friendly website, but at least they have one, which gives them the upper hand.
Having a mobile-friendly website also helps you build your brand. You are showing your target market what your brand has to offer on mobile. You are also giving your target market another easy way to access you.
By being mobile-friendly, your target market can have another way to contact you or look at your website instead of visiting your competitor’s site.
The best thing about Buffer is you can link up to 3 social media accounts with the free version. If you need to manage more accounts, then plans start at just $15 a month. Not only do the paid plans allow you to add more accounts, but it lets you schedule more posts too.